Saturday, May 30, 2009

Clients Getting Younger

My practice has always catered to middle-aged clients. This was never surprising to me, since folks my age tend to wake up with aches and pains about which younger folks enjoy blissful ignorance. (Just wait, kids!) We baby-boomers have had more wear and tear, more time to injure ourselves, and more time to build up stress about more crises, whether they be personal, financial, ecological, political, familial, or generational. But lately I've noticed that my clients are getting younger.



I tend to notice clients ages when I do my state-required paperwork and find that my client is younger than my own kids. This has happened with increasing frequency lately. I told myself that this was natural, since my own kids, my benchmark for youth, were getting older, and it was likely that my perception, rather than the statistics, had changed. But, being a computer nerd, I already had a report to pull age trends from my client database. The report showed that my clients are indeed trending younger.





I have no idea why this should be. Are young people under more stress these days? Are older folks checking their 401K balances before shelling out for a massage? Is the warm pretty weather having an effect on the number of athletic injuries? Is this too small a statistical sample to be meaningful?


Clearly, massage is not just for us old fogies any more, and more people are opting to get massages before fogification sets in, perhaps even to help stave off fogiehood. Perhaps young folks are finding out what we boomers (and above) already know: massaging away the aches and pains makes you feel younger, and massaging away the stress helps you look younger. What, you don't believe me? On your next appointment, check the mirror before and after your massage. If you're over 40 you'll probably look 10 years younger after your massage. One of the things I most enjoy about this work is watching the years dissolve off your face as you relax.

Of course, since the effect starts to wear off as soon as the real world sets in, you'll need regular massages to keep feeling the benefits.




Posted by Jim Caddell at www.MassageDallas.Info

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